Get clarity on your ideal clients and market positioning.

No more guessing who your clients are, no more trying to break into a niche without understanding who else sits in that niche.

Let me show you how to determine who your clients are AND what your competitive advantage is.

How would it feel to have utter clarity on how to attract your soul fit client?

Or to know what your competitive advantage is within your niche?

What if you were able to create offers that stand out from your competition because you have a strong positioning statement?

One of the biggest mistakes I see new businesses make is trying to sell to everyone. They worry that narrowing their niche down will reduce the number of enquiries they receive.

The truth is by trying to market to everyone you in fact are bypassing your ideal client. You want your prospective client to land on your content and feel an instant connection, only then will they buy from you and become your raving fans.

But if you look and sound like every other business out there, they will discount you and move onto the company that does grab their attention.

What if you committed just 2 days to conduct this training AND do the work within it? The training given within this micro course has only been available to 1:1 clients until now.

Hello I’m Bernadette,

I am a certified Business Consultant and Energy Healer and work with wedding businesses and creative entrepreneurs. My style is a mix of coaching and consulting providing strategic solutions to problems you may have alongside intuitive analysis of limiting blocks and beliefs. With 20+ years experience in entrepreneurship I am well versed at the challenges faced when scaling.

Choosing who to work with can be tough, who exactly can you trust? Which is why I want you to get to know me a little more, read more about my career and family by following the link below.

LEARN MORE

What we will be covering

Ideal Client Profiling

Who is your soul fit client?

Wedding and creative businesses will often have beautiful websites and marketing materials. They focus heavily on the external that they forget clients buy emotionally, they purchase when they feel a connection. So although the aesthetics of your brand is important, if you don’t know who your clients are or why they need you, it will be hard to attract and convert ideal clients.

By the end of the profiling you will be crystal clear on who they are, you will be able to describe their physicality and personality. This ensures you can market to THEM and successfully sell why YOU are the best fit for them.

Lets leave the guesswork behind you!

Market Positioning

Where do you sit in your niche?

Understanding our competition is not about imitation, but about innovation and differentiation.

Knowing where you sit in your niche allows you to analyse your competitive advantage. No more competing against price, instead clients will select you because of your USP.

By the end of the training you will have clarity not only on what your niche is but also who your competitors are.

It's not about being the very best in your industry (although if that’s your goal, great), it’s about knowing what your clients need from you and doing your damnedest to deliver on it.

This is a self paced evergreen course that can be completed and actioned in just 2 days. So can you set aside a day to watch the training and complete the work? No need to spend months procrastinating when you can make real progress now.

Right now, you might be thinking you know who your clients are and feel confident on your competitive advantage, but here’s the thing, if you are not getting the right enquiries there is a disconnect. And everything in business stems from your ideal client and positioning, if this isn’t right you just won’t convert the enquiries you receive. You may feel you can’t afford to take this training but can you afford not to? If you get just 1 client as a result of doing this course wouldn’t it be worth it?

^{What makes this course different to the others you may have seen elsewhere, is we don’t just stop at understanding who your ideal client is.}

^{We analyse your market position and your competitive advantage, this truly is the dream combination.}

^{It’s not enough to know who your clients are, it’s important to understand how your message can stand out from your competitors, what gives you the edge over others?}

By the end of this course you will identify where you sit in the market place with an emphasis of understanding the differentiating factors against your competition. You will have complete clarity on who your ideal clients are so your messaging is crystal clear to them.

Regardless of whether you are a new or established business, going through this exercise annually will ensure longevity in your business. Sometimes outside factors mean we need to reposition our business: trends, competition, economic recovery or even new technology advances. So just like I recommend an annual audit of marketing and finances, it is prudent to re-evaluate your IPC and positioning as well.

Let’s fast forward one year, and things are just as they are now. You keep getting time wasters for enquiries and directory leads that are just looking for the cheapest. Your messaging is not hitting and more importantly not converting.

My vision is to empower wedding and creative entrepreneurs so they have the confidence to scale and grow. Giving them the freedom, joy and profit they desire.

For just £87 you will receive

Lifetime access to the mini course via our student portal

Videos with teaching and instructions

PDF workbook summary of the course learning’s for each module with full notes and actionable tasks

Competitive analysis spreadsheet